MC
Marcus Chen
Principal AI Engineer
10+ years · Deep Learning, Generative AI
AI specialist who has led research and applied ML teams across global technology companies.
Marketing & Creative
Digital Marketing
Level
Beginner
Beginner
Duration
4 Months
4 Months
Mode
Live + Recorded
Live + Recorded
Modules
7
7
Projects
5
5
Certificate
Included
Included
Rating
4.7 (489)
4.7 (489)
Program Overview
Master SEO, paid ads, social media, content and analytics for full-funnel digital growth. This program blends conceptual depth with practical application — guiding you through real-world projects, mentor feedback and career preparation so you can confidently apply your skills in a professional setting.
Who Should Enroll
Students building career-ready skills
Fresh graduates entering the industry
Working professionals upskilling
Career switchers entering a new domain
Entrepreneurs strengthening capabilities
Corporate learners and teams
Learning Outcomes
Build a strong conceptual foundation
Apply skills to real-world projects
Use industry-standard tools confidently
Solve practical problems independently
Create a portfolio-ready capstone project
Prepare for interviews and career opportunities
Curriculum
Core concepts and foundations. Topics: key terminology, environment setup, foundational principles. Includes a warm-up assignment and knowledge-check assessment.
Hands-on with the essential tools and platforms used in the field. Includes a guided lab and a mini-project to practice your setup.
Deep dive into the central concepts of the domain with worked examples, assignments and a concept-application assessment.
Apply concepts to realistic scenarios. Includes a substantial practical assignment and peer-reviewed mini-project.
Explore advanced techniques and best practices used in industry. Includes an advanced assignment and assessment.
Build an end-to-end capstone project that demonstrates your full skill set, with structured mentor feedback.
Resume building, interview preparation, portfolio review and job-readiness sessions to prepare for opportunities.
Hands-On Projects
Project 1
A practical, portfolio-ready project applying Digital Marketing concepts to a realistic scenario with mentor feedback.
Project 2
A practical, portfolio-ready project applying Digital Marketing concepts to a realistic scenario with mentor feedback.
Project 3
A practical, portfolio-ready project applying Digital Marketing concepts to a realistic scenario with mentor feedback.
Project 4
A practical, portfolio-ready project applying Digital Marketing concepts to a realistic scenario with mentor feedback.
Tools & Platforms Covered
Industry-standard toolingCollaborative platformsCloud-based environmentsProject & version controlAnalytics & reportingDocumentation tools
Learning Mode
Live mentor-led classes
Recorded lectures
Assignments
Quizzes & assessments
Capstone project
Full LMS access
Doubt-clearing sessions
Peer learning community
Your Mentor
Career Support
This program includes career support to help you become job-ready. Career outcomes depend on individual effort, interview performance and market conditions.
Resume support
Interview preparation
Portfolio guidance
Career counselling
Frequently Asked Questions
Yes — this program starts from the fundamentals and is suitable for beginners.
This program follows a blended model with live mentor-led classes and recorded lectures for flexible learning.
Yes, you receive a professional certificate of completion after meeting the program requirements.
Yes, you get mentor support, doubt-clearing sessions and feedback on your projects.
You retain access to recorded content and resources for the full program duration and beyond, as per the access policy.
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